Ricardo
Adolfo
-
company
TBWA\Media Arts Lab Tokyo
-
position
ECD
-
website
about the jury
Ricardo Adolfo is the ECD at TBWA\Media Arts Lab Tokyo, leading all creativity for Apple in Japan. He has seen his work recognized at Cannes, D&AD, The One Show, amongst many others. Previously he was based in Amsterdam, where he worked at W+K, DDB and 180, on brands such as Nike, Unilever, Philips and Adidas.
Ricardo has long fused his love of movies and novels with creative work that is steeped in culture and business-impacting. He is the author of novels, short stories and children’s books that have been translated from Portuguese to Japanese. He has also written scripts for TV and cinema, including for Saint George (official selection at the Venice Film Festival, Horizons 2016), Great Yarmouth (official selection at the San Sebastian Film Festival 2022), as well as cult TV series Sara (winner of Best Series at the Portuguese Academy 2019).
Some of his award-winning projects blurring the lines between advertising film and music are There’s Only One Sun directed by Wong Kar-wai for Philips;Life is But a Dream directed by Park Chan-wook for iPhone 13; Bite starring Jay Park for iPad; ETA starring New Jeans for iPhone 14; Midnight directed by Takashi Miike for iPhone 15; and Last Scene directed by Hirokazu Kore-eda for iPhone 16.
