CATEGORIES

The Jury will evaluate the vision and the storytelling skills of the director, as well as the elements used in the film, such as the shot composition, lighting, production design, casting, location, wardrobe design, and remaining film-craft related aspects.

The Jury will evaluate the vision and the storytelling skills of the director, as well as the elements used in the film, such as the shot composition, lighting, production design, casting, location, wardrobe design, and remaining film-craft related aspects.

The Jury will evaluate the vision and the storytelling skills of the director, as well as the elements used in the film, such as the shot composition, lighting, production design, casting, location, wardrobe design, and remaining film-craft related aspects. Films over 120 seconds are eligible in this category, but please respect the 20 minute time limit!

The Jury will evaluate the cinematographer’s artistic view and technical skills in the construction of a unique visual style, considering aspects such as shot composition, lighting, camera angles, movements, and textures, among others.

The Jury will consider the production design and art direction that inform the visual style and overall look of the film. Set design, location, other visual elements developed for the project will be considered.

The Jury will consider the casting director’s skills in selecting actors to play the main roles in the film, and the actor / actress’s skills to invoke a captivating performance, and their contribution to the piece. The use of voice performance and narration will also be taken into consideration as an important aspect of the success of a film.

The Jury will evaluate the creative contribution of the editor to the idea, via the selection of the best shots, the pacing of the film, and the assembling of visuals, dialogue, music, sounds or any other element present in the film that creates a consistent piece work.

The Jury will evaluate the talent of the artist in the creation of characters, elements or motion that have been produced in 2D, 3D, Traditional, Motion Graphics, Stop Motion and/or Mixed Media. Character and Creature animation should be entered in this category.

All entrants in this category must upload a separate breakdown (max. 2mins long) of the work. Supporting material MUST NOT include any credits or logos of the company that created the work.

The Jury will evaluate the integration of the visual elements (images, film or text) captured by a camera and those made by the use of a computer (CG), including color grading, composition, computer-generated works, practical effects and/or the use of XR.

All entrants in this category must upload a separate breakdown (max. 2mins long) of the work. Supporting material MUST NOT include any credits or logos of the company that created the work.

The Jury will evaluate the intelligent and creative use of sound and music applied to any film advertising format. This includes the creation of a new piece of music –instrumental or vocal– as well as the use or reworking of pre-existing music (e.g. remixes or cover versions). The Jury will focus on how well sound and music help tell the film’s story, as well as the composition or adaptation itself, in terms of originality, arrangement & production. Sound Design will also be evaluated in this category.

This category is introduced to recognize the creative craft in commercial films produced to be broadcast in TV, cinema, online platforms, social media and out-of-home experiences. The Jury will award the agencies, companies and/or creatives behind fresh, bold and effective film advertising ideas.

In addition to the work, companies must upload a PDF file summarizing the brief, execution, and results (max. 3 pages) of the project. Supporting material MUST NOT include any credits or logos of the company that created the work.

This category recognizes exceptional creativity in out-of-home experiences developed to captivate audiences and consumers in a physical environment (including retail, exhibition spaces or art installations), with the purpose of advertising a brand or product.

All entrants in this category must upload a case video (max. 2mins long) to demonstrate and better explain the concept and development of the final project. Supporting material MUST NOT include any credits or logos of the company that created the work.