YUSUKE
SATO

about the jury

Yusuke Sato is one of Japan’s leading creative directors, renowned for transforming advertising into entertainment that engages and moves audiences worldwide. By seamlessly integrating film, technology, social media, outdoor media, and real events, he crafts original campaigns often described as “first in history”. His projects invite clients to embark on uncharted journeys. 

With a profound knowledge of craft, Yusuke’s work spans from the spectacular expressions of Hollywood movies to the delicate animation of Japan. He was the youngest recipient of the Creator of the Year, the most prestigious award in the Japanese advertising industry. At age 28, he represented Japan in the Young Cannes film category and won a medal. His accolades include numerous international awards, such as Cannes Lions, Spikes Asia, NY ADC, ADFEST, and MAD STARS, where he has notably won the Grand Prix three times. 

Yusuke and his wife have two children. Their names are Kijiro and Tokiko, whose names were inspired by Japan’s national birds, symbolizing the hope that they will spread their wings and soar globally. He also teaches at Musashino Art University.