Sam
Long
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company
Good Oil
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position
EP & Partner
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website
about the jury
Sam Long, Executive Producer and Partner at Good Oil, cut his teeth in Wellington at a number of leading advertising production companies. When Good Oil was founded in 2001 he moved into the role of producer. A great nurturer of creative talent, he has gone on to produce work that has won Cannes Lions, One Show, D&AD, Clio, NYF, AWARD and many more.
He has helped the company earn rank as the AXIS Production Company of the Year (2024), BestAds No.1 Global Production Company of the Year (2020), CICLOPE Asia Pacific Production Company of the Year (2019), as well as consistently nurturing upcoming directing talent. For the past four consecutive years, Good Oil has taken home the award for Emerging Director of the Year at the AWARD Awards.
A dedicated advocate for Good Oil’s social mission, Sam has led impactful campaigns tackling mental health, cancer research and social issues.
