Brent
Smart
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position
CMO
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when
28 May 2026 15:25
about the speaker
Brent Smart is a CMO who champions creativity and craft to transform brands and businesses. As CMO of Telstra, he led a creative renaissance that has taken a legacy telco brand and made it Australia’s most creative, earning 120+ major creative awards including Grand Prix Film Craft at Cannes. Previously, as CMO of IAG, he transformed NRMA Insurance from Australia’s 36th strongest brand to its 5th, winning the Grand Effie, making him one of very few CMOs to have won both a Cannes Grand Prix and a Grand Effie.
He grew up in the agency business, rising to CEO of Saatchi & Saatchi New York and running New Zealand’s Agency of the Decade Colenso BBDO.
when
at ciclope
Everyone says they care about craft. But craft is not a belief. It’s the result of a series of complex decisions made about time, risk, control and money, all balanced against a creative vision.
This session explores what it actually takes to protect the work in a dynamic industry, and what people are willing to sacrifice to make it happen.
The auditorium is located on Level 2 of The Rebel Theatre.