Lulu
Lu

about the jury

Lulu Lu is one of Taiwan’s most awarded creative leaders and won the Best Creative Person in advertising in Taiwan in 2021. Lulu is an ad copywriter, author, a college lecturer and a wordsmith who has been in love with advertisement for over a decade. She deeply believes that The greatest creativities are hidden in the tiny bits of everyday life, because all the charming perspectives of her strategies come from the keen eye of looking into people’s hearts. One of the advertisements created by her is the Kleenex VIVA Battle of the Queens, a campaign ran by her which immediately became the No. 1 hot video on YouTube and generated great sales.

She’s not only a judge for major domestic awards in Taiwan, but also for international awards such as MAD Stars and Young Stars, Spikes Asia, Shot Awards, AdFest, London International Awards and Coach, ONE Asia, ADAYs Awards, IMMORTAL Awards, AME Awards and NEW YORK FESTIVALS, Times Awards.

She believes that the beauty of advertising is to help the clients raise their marketing shares, and to use creativity to do socially meaningful things to make the world better. In addition to achieving great results in sales, every year she chooses a social issue in Taiwan and works with the clients to solve it. She is also committed to the SDGs. In recent years, she has included World Vision’s abuse of children, the Women’s Foundation’s prevention of the leakage of sex videos, and AIDS Rights Advocacy Association of Taiwan. The Association promotes human rights issues and is committed to making contributions to the land of Taiwan.

On the creative side, Lulu has been awarded by the Best Slogan Award, SHIAF AWARD-WINNING WORK, Times Awards, Long Xi Awards, CLICK AWARDS, The WORK, ECI Awards, MAD Stars, Spikes Asia, MCEI, 4A Creative Awards, Effie Greater China Awards, ONE Show Greater China Awards, LIA China, and DAwards.